|
Stara Sokolova is based on two century long tradition of Bogdanovic family from the village Kostojevic near Bajina Basta. It got its name from the region of its origin. The part of the Western Serbia at the watershed of the river Drina was called Sokolska Nahija (Falcon Region) from the medieval fort town Soko (Falcon). In the Falcon Region, tradition of growing and processing plums always had highest priority. Plums were eaten fresh, dried for the winter times, used for making jam and "slatko" but most of them were used for producing naturally distilled brandy slivovitz. Good slivovitz was not only the greatest pride of every household but its basis of its economic wealth. At the time when money was not reliable and no banks were around, slivovitz was mean for a people to save for the future. Aging is in no way harmful to slivovitz. On the contrary it increases it quality and value.
Families were recognized by how how good their slivovitz was. Well known Bogdanovic family from village Kostojevici was famous for the great quality of traditional plums trnovaca and exelent slivovitz made from those plums. Their slivovitz of uniquely smooth and silky taste sold across Western Serbia for almost two centuries. Some of the legends about their slivovitz were described in literature like in book "Coctail Manhatn" by Milomir Djukanovic.
|
Fifteen years ago, descendants of Bogdanovic family, grandfather Svetolik, father Radisav and son Ivan went a step further. After winning several victories for its quality at Novi Sad Exhibition they decided to create a trade mark Stara Sokolova. Their concept was simple yet brave. At the time when recognition of slivovitz as a drink was at its lowest, they decided to bring to the market top quality brandy at the level of best whiskies and cognacs, which can be proudly sold along them. Their first points of sales were luxury shops in Belgrade and airplanes of Yugoslav Airlines, while it was promoted in best restaurants and hotels. They started with family reserves in their cellars and big desire to show that Sokolova can be proud about its quality when compared with worlds best.
Further development based on their vast experience and cooperation with most renowened experts from this field allowed them to perfect their quality and increase their presence on the market. It is now consumed in all good Belgrade and Serbian restaurants drank at family celebrations and brought as a typical souvenir from Serbia. This unstopably opened the door for its increasing sales abroad. At this moment Stara Sokolova is enjoyed across the world from Canada and United States on one side to the Australia on the other.